A good marketing strategy allows you to focus on your business goals. Strategically, everything should be aligned to a comprehensive plan of ‘who, why, when, and what’ you need to go to market. For example, you need know how long to run your campaigns for and how your resources are aligned. People are surprised when I say that I learned this at the NHS
In one programme I helped promote a learning and innovation programme to over 150 NHS Trusts and political stakeholders. I managed everything from the press and web to video, events and parlimentary briefings. I also significantly reduced a £60,000 marketing budget to £38,000 by restructuring design costs and re-negotiating with a supplier.
NHS INSTITUTE OF INNOVATION AND IMPROVEMENT
CHANNEL 3 CONSULTING