It's rare that a technology arrives with this much excitement, concern, investment and noise, plus the added fear that you honestly don't know if what's in front of you was created by a human or not. According to some people, AI has changed everything. According to others, it's the latest in a long line of tech trends destined to fade into the background. After all, we were also told NFTs would change everything. And the Metaverse. Remember that? The truth is probably somewhere in the middle....

Just reflecting on ‘25. A great year boosting skills in change/tech internal comms at KPMG. Highlights include: leading the comms on the Summer of AI/Tech event series, and supporting the recent Women In Group Digital launch event and broadcast, with an amazing keynote from the inspirational author and feminist campaigner Laura Bates. On the subject of AI, I have been keen to embrace and champion it, as I have done so with tech throughout my career, becoming both a KMPG Digital Ninja, and...

Eighteen years on from leaving our dear black-bogey giving London, and yet, the citysomehow still has me under its historic spell. There’s something about that electric hum—the coffee culture, the historic façades, the hipster hideaways, and those swanky workspaces—that makes my marketing brain fizz with ideas. It’s a far cry from the slower rhythm of life in the sticks, but that contrast is exactly what keeps my creativity sharp and my work-life balance intact. Hybrid working has its perks,...